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UI & UX Design
BERIC
Client: SELF PROPOSED
Year: 2020
Platform: WEB
THE IDEA

Beric is a newly formed British company. It's mission is to enter the luxury watches market and deliver their own high-quality watches.

THE CHALLENGE

The approach for Beric was to keep things as minimal and simple as possible, but it the same time to follow the design strategy for the website, which was to inspire mistery and luxury.

Goals for this project: 1. Create a good user experience.
2. Create a good design based on company's brand guidelines.
3. Have smooth interactions between the main pages and product presentations.

Designing the website

Main Pages

The website was build to lead the users through a journey, a journey of mystery and luxury. The images of the products on the website are the key elements that draws the users attention, thus a beautiful selection of images was chosen to match the design and branding of the company. The minimalistic design approach, allows an easy navigation throughout the website without overwelming the user, but in the same time offering a good presentation of the products and the company.

Home
Products list
About
Contact
Product
Product
Engrave

Purchasing Process

From a UX perspective, the purchasing process was inteded to be quite straight forward. After the user adds to cart the desired products, he is guided step by step on multiple pages to fill the required personal information to complete the purchasing process. By using a stepper, the user knows at any time how much of the process he has completed.

Cart
Checkout
Billing Information
Shipping Information
Payment
Order Review

User account

The user account section allows the user to change his personal details as well as view their orders or report a problem with them.

Other relevant information such as frequently asked questions, product care or privacy have been placed in this section to offer a more accessible path for the user.

My account
Live chat support
Wishlist

BERIC FLOW

Beric App Flow
CONCLUSION

I thoroughly enjoyed working on Beric and produce a UI & UX design that the users enjoy.